McWhirter Studio is a creative direction agency founded by Alex McWhirter. Originally from London, Alex began his career in New York as the Art Director at V Magazine before establishing McWhirter Studio. His projects focus on working closely with distinctive collaborators to present a narrative that observes human interaction, be that with our environment or with each other. The story is woven together with elements from art and fashion, the resulting idea is unmistakable and inclusive to all. He has collaborated with Visionaire, Suzanne Geiss Gallery, Cultural Traffic, and Calvin Klein, where he worked closely with Raf Simons and Pieter Mulier on campaigns including Calvin Klein Jeans, Calvin Klein Underwear, and the 205W39NYC Collection Book.

Alex recently launched his brand new art and fashion journal, Public. The beautifully designed, large-format first issue features five portfolios photographed by Glen Luchford, Nadine Fraczkowski, Vivien Solari, Benjamin Lennox, and Greta Ilieva, along with images by Alex himself and Alice Neale. Public is stocked at art book stores globally, including Dashwood Books NYC and Arcana Books LA.