McWhirter Studio is a creative direction agency based in NYC. Founded by Alex McWhirter in 2017, the agency places a strong emphasis on global collaboration, creating culturally relevant brand campaigns for leading fashion brands and art institutions. Clients include Calvin Klein, Nike, Bvlgari, CO, Bershka, Magnum Photos, The Mott Collection, V Magazine, and Visionaire.

McWhirter Studio also publishes Public, a limited edition art and fashion magazine which Alex helms as editor-in-chief and creative director. Launched in 2018, each issue is a body of work that champions original ideas and unique collaborations. Contributors range from industry icons to exciting emerging talent, including Glen Luchford, Rosie Marks, Tom Wood, Laura Jane Coulson, Frank Lebon, Siân Davey, Delphine Danhier, Gary David Moore, Katie Burnett, and Roxane Danset.